As of the first quarter of 2022, Shopee was the most visited e-commerce website with close to 15 million monthly web visits. Shopee is followed by the Singapore based e-commerce provider Lazada and Amazon with about 7.2 and 4.9 million visits, respectively.
Alibaba in Singapore
Lazada was founded by Rocket Internet in 2012 and has set itself the goal of becoming “Southeast Asia’s next Amazon”. After four successful years, the company was sold to Alibaba with a market value of approximately two billion U.S. dollars. Since then, Alibaba has tried to steadily expand its market share. Lazada is now operating in six countries: Indonesia, Malaysia, Singapore, Thailand, Vietnam, and the Philippines.
Shopee’s aim for the lead
Shopee was founded by Sea limited in 2015 and is popular for being the first mobile centric online marketplace in Southeast Asia. The company started out as a marketplace for other retailers to sell their goods over the unified platform with almost no fees for the merchants. Through their risky but successful business strategy, Shopee is now available in almost all Southeast Asian countries and one of the main competitors of Lazada.
Leading e-commerce sites in Singapore as of the 1st quarter of 2022, by monthly traffic
(in 1,000 visits)
Characteristic
Online traffic in million visits
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iPrice Group. (February 1, 2024). Leading e-commerce sites in Singapore as of the 1st quarter of 2022, by monthly traffic (in 1,000 visits) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/869701/singapore-top-10-e-commerce-sites/
iPrice Group. "Leading e-commerce sites in Singapore as of the 1st quarter of 2022, by monthly traffic (in 1,000 visits)." Chart. February 1, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/869701/singapore-top-10-e-commerce-sites/
iPrice Group. (2024). Leading e-commerce sites in Singapore as of the 1st quarter of 2022, by monthly traffic (in 1,000 visits). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/869701/singapore-top-10-e-commerce-sites/
iPrice Group. "Leading E-commerce Sites in Singapore as of The 1st Quarter of 2022, by Monthly Traffic (in 1,000 Visits)." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/869701/singapore-top-10-e-commerce-sites/
iPrice Group, Leading e-commerce sites in Singapore as of the 1st quarter of 2022, by monthly traffic (in 1,000 visits) Statista, https://www.statista.com/statistics/869701/singapore-top-10-e-commerce-sites/ (last visited July 22, 2024)
Leading e-commerce sites in Singapore as of the 1st quarter of 2022, by monthly traffic (in 1,000 visits) [Graph], iPrice Group, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/869701/singapore-top-10-e-commerce-sites/